In keeping with the theme of careers guest contributor Ludwina writes about the value of feedback. Whether you are currently in a job or looking to break into the job market, soliciting feedback should be an important part of your career strategy. If you are currently in a job it is important to regularly ask for feedback on your performance, what you are doing well and what could be improved. That way you can focus on those skills that need to be improved, and celebrate what you are doing well, which bodes well psychologically. For those looking to break into the job market asking for feedback forms a key part of your strategy. For example you might want to ask trusted people if they think your career aspirations are realistic, or ask for feedback on your resume, and of course it is important to seek out feedback from employers and recruiters on your interview style. Ludwina provides lots of helpful advice on how you might go about asking for feedback and what to do with the feedback you receive. Enjoy.

I remember the day I put my website together. It was such a proud moment for me as it symbolized the realisation of a dream. I was very pleased with it and felt it reflected the essence of what my business was about.

Like everything, we can only create what we know, not what we don't know. Therefore, feedback was an important ingredient in making sure I had it right. Thankfully, I had some thoughtful people whose advice I valued and trusted.

They encouraged and acknowledged me for what I had created and then provided specific responses on how I could improve it.

I was appreciative, as their feedback assisted me in growing, what I believe to be an outstanding website.

I believe one of the reasons why we don't like to ask for feedback, is because we're afraid of what we might hear. However, this might have more to do with the way the feedback is given. There are well meaning people who offer what they call 'constructive criticism' which quite frankly can often be more 'destructive' than 'helpful'.

How do you give good feedback?

1. It's a good idea to begin with telling the person at least two things they have done well.
2. Make your recommendations for improvement.
3. When giving your feedback, think about exactly what it is you mean and communicate it effectively.
4. Check in with the person receiving the feedback, to make sure they understand you clearly.

So it might sound something like this - Cathy, I really liked your presentation. You were lively, kept the audience interested and you obviously enjoyed yourself. What I suggest for further improvement, is to be more specific with your use of body language. I found at times that you were a little stiff and not very open. Overall, a really great job and well done!

What to do with the feedback

1. When receiving feedback, ask yourself - is it constructive feedback or simply someone's opinion.
2. Leave your ego at the door. If you become too emotionally attached, you won't consider your feedback fairly.
3. Is it in-line with your values and goals and will it move you towards what you want.
4. Only implement the changes when you are certain it is right for you.

The following are some areas to consider asking for feedback -- resumes, interview technique, ideal job aspirations, websites, events, presentations, seminars, articles and performances. I even ask my children for feedback on my role as their mother.

Consider this - 'There is no such thing as failure - only feedback'.

If you were to invite this as a belief, I wonder what would be possible for you.

Ludwina Dautovic is the founder ofThe Red Tent Woman, an organisation that supports women in their professional and personal lives through seminars, weekends, workshops and networking events. You can find out more at www.theredtentwoman.com.au or call (03) 9399 2897